Sense and Simplicity:The Effect of Complexity of Utilitarian Product Appearance Designs on Consumer Preference for Products

Ziqi Shang, Jun Pang, Lingyun Qiu

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Quarterly Journal of Economics and Management
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Quarterly Journal of Economics and Management ›› 2023, Vol. 2 ›› Issue (2) : 129-154.

Sense and Simplicity:The Effect of Complexity of Utilitarian Product Appearance Designs on Consumer Preference for Products

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2023, 2(2): 129-154

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