Governance Challenges and Opportunities of Marketing Technology in the Digital-Intelligence Era:Literature Review and Research Outlook

Qiaowei Shen, Yingjie Zhang, Yilin Li, Chong(Alex)Wang, Hongju Liu

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Quarterly Journal of Economics and Management
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Quarterly Journal of Economics and Management ›› 2025, Vol. 4 ›› Issue (2) : 133-166.

Governance Challenges and Opportunities of Marketing Technology in the Digital-Intelligence Era:Literature Review and Research Outlook

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2025, 4(2): 133-166

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